Tone and Color

Here are some packaging containers for a natural beauty company that I found at http://www.flickr.com/photos/14443796@N08/2092756289/. The containers consist of vibrant colors, consisting of fuchsia, purple, aqua, brown and beige that makes the packaging pop out to the viewers. The colors of the boxes are offset by fluid lines that create designs of foliage, situated on the left hand side, several in their complementary color. The fuchsia is complemented with a lime green, the purple is complemented with a teal blue, the aqua with a green image and etc. The complementary colors are a good idea because it creates a harmonious looking box without overshadowing the image and the contrast helps draws the eye to the design. The design is repeated adjacent to the original design, only this time the colors are in a slightly lower tone than the original box color. The softer tones creates additional visual interest and adds a sense a textual element to the otherwise simple packaging.
The text is placed in a square white box. The text size is very small so placing in front of a white background allows it to to be readable despite the tiny size. The light background also helps distinguish between the text from the box.