Good and Bad use of Syntactical guidelines

The above pictures are different Tropicana juice containers taken from www.thedieline.com. The first image is an example of the most recent container and an example of poor use of the Syntactical guideline. The container uses three main colors, orange, green and white. It is a very boring design and lacks packaging appeal due to the flatness of the design and text. The Tropicana logo consist of green lettering placed on the top right hand corner which is to create stress and focus to the name brand of the product. Although, with the logo being in a vertical stance it makes it harder to read. It reads from the bottom to the top of the container.
A glass containing orange juice is place next to the logo, with only half of the glass visible on the front with the other half on the side. To see the complete image of the glass of orange juice the container has to be angled as depicted in this picture. It would've been more appealing and balanced if the image was placed in the center.
What is in the center is the text stating that the Tropicana's juice contains 100% juice. Despite the use of white text for the 100% juice, the flatness of the text and the image blends together creating no real distinction. In fact the whole container is flat, lack contrast and depth.The only thing that has any dimension is the container screw top shaped like an orange.

A good container design would be the original Tropicana design, the second container. There is a good balance with this container. The brand, image of the orange and the additional text are perfectly lined up in the middle. To offset this balance, a straw is position in the orange as to indicate to buyers that this orange is so natural it's like drinking straight from the orange. The orange image is natural and realistic with the right balance of light and shadow placed on it. This feels more natural than the first container, which feels a little stark. The use of the round, soft edge orange is, also, good to play off the angular rectangle shape of the container. The Tropicana logo varies in color from a evergreen to a dark forest green which is good to create some depth and distinction from the rest of the text, placed underneath and on the bottom of the container