This image was taken from Elle magazine. It is an advertisement for Cover Girl mascara. The direct message is telling viewers that if you buy this product you can achieve “big and bold lashes with a hint of shimmer”. The indirect message is hinting that if you purchase this mascara you can be pretty and popular like Drew Barrymore.
The image is a head shot of Barrymore, with her head slightly cocked to the left and she is gazing straight ahead to the viewers as to engage with them while showing the viewer how long her lashes are. This is a common poise for this kind of advertisement. In fact the first five or so pages, not all of them cosmetic advertisements, of this particular magazine contain women in this similar position. The tilting of the head creates a imbalance to the picture which draws the attention towards her. Concentrating on her face helps to draw viewers to the intended selling feature, her eyes which is slightly above the center of the page, and the model herself.
To offset (or reduce the stress) the imbalance of the pose, the mascara icon and white text is placed the lower left hand corner. The additional text Cover Girl is, in the same complementary color as the mascara image is placed right on the top of the page to create more balance